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Published 20 September 2026 · about 6 min read

Upload your pet's photoYou see it framed before you confirm. From $55.00, shipping included.

Printed to order, delivered assembled, shipping included.

The short answerChoose the size from the wall, not from the animal: 21 × 29.7 cm (8.3 × 11.7 in) for a shelf or a narrow wall, 30 × 40 cm (11.8 × 15.7 in) as the everyday choice above a piece of furniture, 50 × 70 cm (19.7 × 27.6 in) only on a wall you see from three metres or more. On sharpness, paper wants about 300 dpi: an A4 needs roughly 2480 × 3508 px, which almost any recent phone clears — what does not clear it is a photo pulled from a messaging app, a screenshot or a social media download. Keep the background: fur has no clean outline, so automatic cut-outs leave a halo. A name under the photo is usually enough; two dates turn a portrait into a memorial plaque. Frames are black pine with 200 gsm matte paper, delivered assembled and ready to hang.

1. The size is chosen on the wall, not on the animal

The most common mistake is picking the size by how much you love the dog. It is decided by the wall and by how far away you stand.

SizeWhere it worksPrice
21 × 29.7 cm (8.3 × 11.7 in)A shelf, a desk, a hallway, a narrow strip of wall between two doors. Seen from close up.$55.00
30 × 40 cm (11.8 × 15.7 in)The everyday choice: above a sideboard, a bed, a sofa. Big enough to be a presence, small enough to fit most walls.$75.00
50 × 70 cm (19.7 × 27.6 in)A large wall seen from three metres or more — a living room, a stairwell. On a small wall it reads as a poster rather than a portrait.$131.00

A quick test before ordering: cut a rectangle of newspaper to the size, stick it on the wall, and leave it there for a day. Almost everyone changes their mind once, and it is free.

2. How many pixels you actually need

Paper is demanding in a way that screens are not. The usual target is 300 dpi — 300 dots per inch — which gives these minimums:

SizePixels needed at 300 dpi
21 × 29.7 cm (8.3 × 11.7 in, A4)about 2480 × 3508
30 × 40 cm (11.8 × 15.7 in)about 3543 × 4724
50 × 70 cm (19.7 × 27.6 in)about 5906 × 8268 — though at this size you stand further back, so 200 dpi is acceptable

A photo taken with a recent phone is typically 3000 to 4000 pixels on the long side, so it clears A4 comfortably and 30 × 40 in most cases. The problem is almost never the camera. It is what happened to the file afterwards: messaging apps shrink images on send, screenshots are limited to the screen's own resolution, and anything downloaded from a social platform has been recompressed at least twice.

Always go back to the original in the camera roll. The site checks the resolution the moment you upload and tells you if it is too low for the size you picked — before you pay, not after.

3. Cut out the animal, or keep the background?

Keep the background. Two reasons, and both are practical rather than aesthetic.

First, fur has no clean outline. Every automatic cut-out tool decides where the animal ends, and it is always wrong somewhere: whiskers vanish, ear tips go square, a long-haired dog gets a fuzzy white halo that is invisible on a phone and obvious at 30 × 40 cm (11.8 × 15.7 in).

Second, the background is often what makes the photo that animal rather than a generic pet portrait. The corner of the sofa it always sat on. The doorway. The grass. Ten years later that is the part people point at.

If the background really is a mess, the answer is to reshoot against a plain wall rather than to cut out — five minutes of photography beats any editing tool.

4. The name, and how far to go

A name under the photo is the one addition that almost always improves it. It ages well, it needs no explanation, and it is what turns a nice photo into their portrait.

Beyond that, be careful. Two dates separated by a dash turn a portrait into a memorial plaque — a different object, deliberate for some people and much heavier than expected for others. A sentence or a quote reads well the first week and badly after two years. The name does not.

Practically: add the text to the image itself with your phone's editing tool before uploading, and the preview will show you exactly what gets printed.

5. Where to hang it, and where not

The rule that works: eye level when you are seated, not standing. You look at a pet portrait from the sofa, not while walking past it.

Two places to avoid: direct sunlight, which fades any print over years, and bathrooms, where humidity buckles paper inside the frame. Everything else is fine.

And the frequent regret: hanging it in a corridor "so it is not in the way". A corridor is where you stop seeing it.

6. Two animals: one frame each, or one together?

One frame each, hung side by side, almost always wins — and not for aesthetic reasons.

A single frame forces you to use the one photo where both animals happen to be in shot, which is rarely the best photo of either. Two frames let you use the best photo of each, and they read as a pair when they are the same size and hung 5 to 8 cm apart.

The exception is a genuinely good photo of the two together — animals that actually slept curled around each other. Then one frame is the right answer, because that photo is the subject.

7. The memorial frame

Many of these are for an animal that is no longer there. If that is your case, two things are worth knowing: nothing has to be decided quickly, and the photo that works best is usually the one that looks like the animal rather than the most beautiful one — and often not the last one. There is a separate page on that: keeping a trace of an animal that is no longer there.

8. What “printed in Europe” means here

Nothing is stocked. When you order, the file goes to Gelato, a printing network, and the frame is produced at the site closest to your delivery address: an order delivered in Europe is printed in Europe, one delivered in the United States is printed in the United States. That is why shipping is included in the price rather than added at checkout, and why nothing is ever sold out.

Count 5 to 10 working days in the UK, Europe and the US, up to 15 elsewhere. Frames arrive assembled with the print already mounted — there is nothing to put together, which matters more than it sounds when it is a gift.

In short

Before you order, the preview is computed in your own browser and nothing is transmitted; the print file goes to the printer at payment and is deleted after dispatch. Personalised items are exempt from the standard European right of withdrawal (Directive 2011/83/EU, article 16(c)) — which is why the preview shows the real crop first, and why anything that arrives damaged is reprinted at no charge. You must hold the rights to the photo you upload.

Frequently asked questions

Which frame size should I choose?
From the wall, not from the animal. 21 × 29.7 cm (8.3 × 11.7 in) for a shelf, a desk or a narrow wall. 30 × 40 cm (11.8 × 15.7 in) above a sideboard or a bed — the everyday choice. 50 × 70 cm (19.7 × 27.6 in) only on a wall you look at from three metres or more.
How many pixels does my photo need?
About 300 dpi on paper: roughly 2480 × 3508 px for an A4, 3543 × 4724 for a 30 × 40. Most recent phones clear that. What does not is an image from a messaging app, a screenshot, or a social media download.
Should I cut the animal out of the background?
No. Fur has no clean outline, so automatic cut-outs leave a visible halo. A plain background photographed as-is beats any cut-out, and a real background often makes the picture more recognisable.
Should I add the pet's name?
A name alone ages well and needs no explanation. Two dates with a dash turn a portrait into a memorial plaque — deliberate for some, heavier than expected for others.
Two animals: one frame each, or one frame together?
One frame each, side by side, almost always looks better, and it lets you use the best photo of each. Two frames of the same size, 5 to 8 cm apart, read as a pair.
Does it arrive ready to hang?
Yes. Black pine frame, 200 gsm matte paper, delivered assembled with the print already mounted.
Where should I not hang it?
Away from direct sunlight, which fades prints over years, and out of a bathroom, where humidity buckles paper. Otherwise: eye level when seated.

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Read next: is your photo sharp enough to print? · keeping a trace of an animal that is no longer there · prices and delivery, in brief

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