Personalised photo frame: which size for which photo and wall

Q: What size photo frame should I choose?

A4 for a desk, a shelf or a portrait; 30 x 40 cm for a hallway or a family photo; 50 x 70 cm for the main wall, a group or a landscape. At Pose ton design, all three are black wooden frames, ready to hang, shipping included.

Q: Frame or canvas: which should I choose?

The canvas on a wooden stretcher (20 x 20, 20 x 30 or 30 x 30 cm) for a square photo or a smaller budget; the black wooden frame for larger sizes (A4, 30 x 40, 50 x 70 cm) and group photos.

A4, 30 × 40 or 50 × 70? The right size depends on the photo you have and the wall it's going on. Pointers, gift ideas, and when a canvas is the better choice. Wooden frame: A4 from $55.00, 30 × 40 $75.00, 50 × 70 $131.00, shipping included.

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The short answerFor a personalised photo frame, choose the size by the wall and the photo. A4 (from $55.00): desk, shelf, bedside table, one or two people. 30 × 40 ($75.00): hallway, entrance, above a desk; its proportions are close to a phone photo's. 50 × 70 ($131.00): the main wall, above a sofa or a bed, with a sharp, large photo. Black wooden frame, ready to hang, shipping included.

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The three sizes, and the wall that goes with each

The frame is black wood and arrives ready to hang. All that's left is the size, and what decides it is how far away people will be when they look at it.

A4 (21 × 29.7 cm, about 8.3 × 11.7 in), from $55.00: seen up close. Desk, shelf, bedside table, a small patch of wall. Right for a portrait, a couple, a pet.
30 × 40 cm (about 12 × 16 in), $75.00: seen in passing. Hallway, entrance, above a desk. It takes a family photo of four to six people.
50 × 70 cm (about 20 × 28 in), $131.00: visible from the other side of the room. Above a sofa, a headboard, a fireplace. The size for group photos and landscapes.

The mathsAn A4 frame costs from $55.00; the 30 × 40, $75.00; the 50 × 70, $131.00, or $117.90 with the code BIENVENUE10 on a first order (the code applies from €35). Three A4 frames side by side come to $165.00: more than a single 50 × 70. Given by five people, the 50 × 70 works out at $26.20 each. Frames don't count towards the quantity discount.

Which photo for which size

The same photo won't suit every size. Three things to look at before you choose:

Sharpness: the bigger the frame, the more the flaws show. A phone photo taken in good light holds up well at A4; for a 50 × 70, use the largest original you can find. Our guide to resolution tells you which size it will hold, and the Make the photo sharper (AI) button helps if it's a little small.
Orientation and proportions: the 30 × 40 is close to the shape of a phone photo, so it crops very little. A4 and 50 × 70 are slightly longer: leave some space around heads so the crop doesn't touch them.
The number of people: one or two faces at A4, a family at 30 × 40, a group of ten or more at 50 × 70. At A4, a group of fifteen gives faces too small to recognise.

The preview in the studio appears straight away, no account needed: you see exactly how much of your photo the frame keeps.

Frame or canvas?

The canvas on a wooden stretcher, from $35.00, comes in 20 × 20, 20 × 30 and 30 × 30 cm. It hangs without a frame, in a small size.

Go for the canvas for a square photo (a profile picture or a social media post: 20 × 20 or 30 × 30), for a camera photo in 3:2 format (20 × 30), or for a smaller budget.
Go for the frame as soon as you want anything bigger than 30 × 30, for a group photo, or for a more classic look that matches other frames already on the wall.
Both together: a large framed photo in the middle and two small square canvases either side make a complete wall.

Gift ideas with a photo frame

For grandparents: all the grandchildren in one photo, 30 × 40 for the hallway. See the birthday gift for grandma and grandpa.
For a wedding or a wedding anniversary: the photo of the ceremony at 50 × 70, given by several people together.
For a leaving present: the team photo at 50 × 70, with the thank-you template (« Merci ! » in the studio) or Team, at $26.20 each between five.
For a new baby: the baby's first photo at A4, with the Hello baby template and the date.
For a friend who's moving: a photo of their old town or their group of friends, at A4 for the new shelf.

You can have the frame delivered straight to the person, shipping included, in 5 to 10 working days in the UK, Europe and the US, up to 15 elsewhere. For Christmas, order by Thursday 10 December in Europe; outside Europe, order in early December.

Mistakes to avoid

A large size with a small photo: an image saved from a chat won't hold up at 50 × 70. Check the preview and the resolution first.
The whole group at A4: beyond four or five people, move up to 30 × 40.
Heads too close to the edge: cropping to the frame's proportions can cut them off. Choose a photo with some room around the subject.
Choosing a size without measuring: tape a sheet of A4 or a piece of cardboard to the wall before you order, and you'll see if it's too small.
Too much text on the photo: on a frame, a name and a date are enough; the rest goes on the back or in a card.

Prices include shipping, no minimum order. Printed to order near the delivery address, delivered in 5 to 10 working days in the UK, Europe and the US, up to 15 elsewhere.

Questions we get asked

What size photo frame should I choose? A4 for a desk, a shelf or a portrait; 30 × 40 for a hallway or a family photo; 50 × 70 for the main wall, a group or a landscape. At Pose ton design: from $55.00, $75.00 and $131.00, shipping included.

What photo should go in a large 50 × 70 frame? A sharp, large photo, ideally the original taken in good light: a group, a landscape, a wedding photo. Avoid an image saved from a chat.

Frame or canvas: which should I choose? The canvas on a wooden stretcher (20 × 20, 20 × 30 or 30 × 30 cm, from $35.00) for a square photo or a smaller budget; the black wooden frame for larger sizes (A4, 30 × 40, 50 × 70) and group photos.

Is the photo frame ready to hang? Yes, the black wooden frame arrives ready to hang, shipping included, in 5 to 10 working days in the UK, Europe and the US, up to 15 elsewhere.

Make my frameNothing is sent before you order: the preview is generated in your browser.